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policy agency J + K probably inspired Atom TV shocker "residual risk"

similarities are purely coincidental screenwriters gathered material for the fictional consulting company of a nuclear energy company - a few things to remember the real companies Johanssen + Kretschmer


Sat1 aired yesterday the TV movie "residual risk" . Two Million € has cost the strip, about two million viewers saw him. A very expensive movie (filmed in the Austrian nuclear Zwentendorf that never went to the grid) and for a private channel a highly political message.

About the story of the meltdown of a fictional nuclear power plant "Oldenbüttel" at Hamburg could say many things. These policy details had to ruffle the hair in places - since when are parliamentary committees of inquiry in a position to lead times and operating licenses of nuclear power stations to decide?

Amusing for connoisseurs, however, the figure of the communication consultant and lobbyist Stefan Strathmann , played by Matt Koeberlin . The actor himself says on the Sat1 Web site for the film :

"I hope we keep up with this film, the critical approaches to nuclear power alive, even if it is an oversized entitlement for a film might be a concern. aroused while pointing to a scenario that makes our leaders more and more difficult to get away with questionable decisions. "

The type Strathmann: a cynical professional that comes along plenty of their former glory and unappealing at first, but in time for sympathy and support is at the end against their own customers - the nuclear power plant operators - works, but is also contaminated himself and die. A unlikely hero and martyr.

similarities are, in the film productions always "coincidentally" , but may assume with a little imagination you that for the figure Strathmann Heiko Kretschmer of Johanssen + Kretschmer Strategische Kommunikation , one of the leading public affairs agencies in Berlin, was the force behind ... (Off his glasses, his beard a little fuller, her hair a little different - if you squint your eyes, can convince themselves that) and the company itself as well.

Stratmann The figure is introduced in the film at a Bauer demonstration outside a government building. Dairy farmers tilt on the road, mooing cows, accompanied Stratmanns a spokeswoman for the Minister of Agriculture shall enter into force before the angry farmers with an obviously good news for farmers. A happy association with Bavarian chief thanked staining with a glass of milk in hand, at Strathmann. "Jo, the Lord Strathmann Thank you for the lobby I mean of course the persuasion that you made. have Then we drink. "Strathmann:" I also really proud that I have to convince the government commission on the value of an extra portion of milk could have "

This was obviously a deliberate throwback to the marked by similar images . "Fair Milk" campaign of Federation of German Dairy Farmers (BDM) 2009, which accompanied the agency Johanssen + Kretschmer. A smart move, and prime example of innovative PA Consulting was then the formation of a sensational coalition between the milk lobby, and NGOs such as the Bund, the German Animal Protection Federation, German Watch, and Oxfam .

The name of the fictitious communications consulting "Morgan + Bremer" has a language not far removed from "Johanssen + Kretschmer. Acting scenes in contemporary surroundings entrance of a tall building in the agency office and also familiar and reminiscent of the J + K offices in the Beisheim Center on Potsdamer Platz ... and even the blue-green logo "M + B" associations provides a model "J + K".

Morgan + Bremer works for a power company and, as is suggested for the "Association for Nuclear Energy" in Berlin. In reality, Johanssen + Kretschmer important agency clients from the (also nuclear) energy sector.

"How to advise communicative an industry that is used by politicians, consumer advocates and their clients massively attacked?" is the main issue of J + K-self-description in the campaign database PR Report outlined where, as J + K for the Electricity Association (VDEW, since 2007 BDEW) a Issues Management System with daily reports on the media agenda, media response analysis and database functions developed.

The computer-based monitoring is the film "residual risk" the scene: At the "Association for Nuclear Energy" search for in the night and a computer automatically press databases by media reports of incidents.

Undercover allowed to use the nuclear power plant engineer consultant Strathmann later thanks to the databases in his company "Morgan + Bremer" to come to official internal documents. "So you get everything from latte to the minutes of the last cabinet meeting at the chancellery ," says Strathmann, as he passes the investigators against their own employer engineer the card with the access code for the database.

In the film's PR people are quite busy, as will the first crises. Strathmann conceived after the first incident (a transformer fire as NPP crumbs) a image campaign with a poster testimonials of staff of the NPP that will be presented at a discussion moderated by Strathmann press conference in Hamburg Hotel Atlantic (shown at left. film segment ).

The role model? Apparently the by J + K designed in 2006 campaign "Sure. Nuclear energy for EnBW, E. ON, RWE and Vattenfall in (with Germans Atomic Forum related real) Information Group Nuclear Energy (IK) .

Also in the campaign known in view three NPP employees from Biblis, Isar and Phillipsburg about safety standards and human sparkled in their Testimonials (Figure right source ).

sicher.kernenergie.de The print series belonging to the campaign microsite (part of the continuing web presence http://www.kernenergie.de ) the Internet Archive to find WayBackMachine . "It is an attempt to commit to this form of energy and to make clear that it is a safe form of energy production -. without provoking, "Kretschmer said at the time the trade publication horizon An article from PR Report to this is the homepage of J + K - apparently for the writer-researchers a helpful find.

Well, as much chance never was. It is time to think again. The change of film consultant Strathmann for anti-nuclear warrior is a cause for reflection. He had "his principles," he says in a key scene. to cover up instead of the machinations of the energy company, he helps the NPP staff in the detection of the scandal. In "Morgan + Bremer" he flies in the same way as the engineer, which he smuggled into his own company. He leads the internal documents, while already sent soldiers guns on him to continue online to the press. And because he himself goes into the contaminated area to rescue the protagonist, it becomes the radiation victims, blood-spitting - and at the end of film clips wife and children his photo to a tree, hanging on the already many obituaries. The voice of the nuclear industry, a victim of many.

Despite the crude Story: Plenty of material for a discussion on professional ethics of a communications and policy advisor. must give the ethics officer of the German Society of Political Consultants (degepol) actually fallen. His name is way Kretschmer.

PS

way: Heiko Kretschmer notes explicitly that neither the authors of the film, nor SAT 1 or the third person ever contact the agency had Johanssen + Kretschmer Strategische Kommunikation

movie quotes . ;

scene staff meeting in the cafeteria of the nuclear power plant, the employees themselves Strathmann presents:

" I have enormous respect for the nuclear power It is effective it is.. lucrative. It is the only climate-neutral form of energy. And now comes the but.

A hydrogen explosion that caused a crack in the reactor lid. A defective safety valve. The incorrect simulation of the reactor safety system. And so on and so on. A transformer fire is as void, that may be. He is just one part of a series of mishaps that have happened here in recent years.

I'm sorry to say this, but you get through the nuclear power a lousy image. And if you give your opponents still so much under attack, then it may be that you are permanently disabled despite prolonged period.

Good They will say that explodes the current price. But he will not do, as we all know. It is also not matter whether you earn a million euros so far as profit per day, or whether it is two million after completion of the retrofitting work. Your Executive Committee would prefer to double its profits.

And that's why I'm here. My name is Stefan Strathmann. I'm communications consultant "

security chief Wernecke: . communications consultant, which is a nice euphemism for lobbyist? "

Strathmann: " Nice descriptions are actually not quite my style. I think I've just proved "

Wernecke: ." I heard your name before. How long have you worked in nuclear power "

Strathmann: ? For about twelve hours,"

scene in the nuclear power plant An official of the supervisory authority leaves the room, Strathmann goodbye.

. "Greet please the Prime Minister to thank Mr Morgan. "

nuclear chief: " Who is Morgan "

Strathmann: ?" This is my boss. To be but you do not get to face "

nuclear chief: . Oh, what because we would have to do, that the Lord condescends to us? "

Strathmann: " With your oil platform in the Gulf of Mexico contaminate, for example. Or kill with a poison gas cloud from your chemical plant a few thousand people in an Indian slum. Well you see, so see it is better that my boss is not here, "

scene in the office of the security chief Wernecke, forced vacation must take:

Wernecke: . At least I have a attitude. I am not selling to the highest bidder. "

Strathmann: " Oh, you mean like me, thou No right-wing extremists, no pedophiles, no advocate of violence. I also have my principles, Katja. "