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Politicians-mockery of the lobby: - hurts law, Cornelia Yzer is

For a new-style lobby, the former SPD politician Financial Nina Hauer argues in an article for Politics & Kommunikatio n .

" you learn or even threaten you to? , "this is overwritten. Key message: the policy is in the financial and economic crisis have become more confident, and stakeholders are well advised to adopt the pattern of "doom and threats.

• Hauer has in her time as an MP, made especially acquainted with the financial sector. She was a member of the Finance Committee and dealt primarily with capital markets, sat on the Board BaFin and the SPD Coordinator on the Untersuchuchungsausschuss for Hypo Real Estate. In addition to the federal mandate, they found time to acquire an MBA from the University of Wales with a focus on financial and investment advice. In 2009 she lost her mandate. She walked not in the financial industry, but since October the Berlin regent communications agency Deekeling Arndt Advisors .

"The representative of an organization comes with a gloomy face to the office visit and predicted the demise of his industry should to enter this or that regulation actually in force," Hauer outlines a typical situation. And scoffs: "If all these prophecies come true, would have pretty much every Governance of the past two decades necessarily the end of Germany as a location out "

The threats had little tiresome -... Was for both sides The reality of the economy just another The communication problem between politics and economy are not, however, in rhetorical exaggerations; . are part of the political business be below that. "mutual lack of understanding of the motives, interests and viewpoints of others "

Hauer continues:

"Gone are the days when gray-clad men meant in the backrooms of political leaders, what their company could help. The amazing stories of influential lobbyists who turned about to be adopted out entire bills are, above all this is telling "

interprets the consequences of the proximity between politicians and lobbyists a little different than usual. This vicinity have also more transparency out and legitimate even more exchange

"The policy -. now and again the media - seeking contact with the economy, they seek him in order to learn about industries, companies, market conditions or the operation of everyday life, they wants to hear assessments of developments in the economy. This Help each other insights, stories and examples more than threats. may Conversely, companies also on the policy to know much or one's own industry can be a different view mirror. "

The economy should engage in new forms of communication. It is not necessary that hide company their interests. was put forward to just as legitimate as they can not follow.

"However, the representatives of some trade associations has become habitual way to politicians is put forward, sometimes almost anachronistic . Finally, many more companies now considered part of society, as the managers itself is even aware of. "

Globalisation and Local competition the view of the policy had changed on the economy. you have even a high degree of perspective and thus an understanding of the business acquired. Under high pressure, the policy relies on helpful information. This includes ". the sensual impression of the company itself - and not the hundredth call for lower corporate taxes"

The financial crisis, the policy will be self-confident can , not only to the financial sector would have seen some companies but not yet.

"Today is the communication of the banking association almost Once again, where it was before the crisis - the policy to regulate many more and thus reducing the profits of the banks. No wonder that accuse many banks, that the politicians in Berlin little more to their event nights come. "

For companies it is necessary to become familiar with tools and ways of thinking of politics familiar. They also have to face the public and society. Companies could no longer rely on that "executed the policy decisions by simple and at the end the people out there alone explains . These citizens are too confident, fact transparent, and ultimately our political system not done. "

applies in the wider (eg Stuttgart 21) and small, Meit Hauer." Who wants to expand its operations, should not be left to mayors all communications, especially not when there is contention. "

It was not a solution to demand from the policy are detailed economic knowledge or more business people in the administration. in the large apparatus of the federal ministries, the tusks could, officials do not have any development in the economy present. Resistant new people " to get from the market "in the ministries, could not afford the public service law and the state is even less. And in the Local politics are mainly active citizens in volunteering. Their time and applications are also limited. This must learn to treat the economy.

"Not everything that is thought of in business or wanted, must be done on the political endorsement. It represents the total and no special interests," says Hauer. "But the policy requires an impression of an experience and a story about when the economy is to be understood - and if the policy is the right thing."